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Interview with Brad Bellaver Updated: 2007-01-05 06:58:00 Description: As part of a series of interviews with great internal communicators that I conducted for Deakin University, Brad Bellaver, currently the Internal Comms Supremo for Wells Fargo's Technology Information Group, was kind enough to run the gauntlet of my ferocious interrogative style (hah!). I'm not sure why this particular interview fell through a gap, but Deakin forgot to publish it -- so I have instead! Brad's views on the importance of employee communications is STUNNING! He has so many diamonds within his head that the man is a walking jewellery store! What does he do? "I'm the little sheep dog you see running around cattle, trying to keep them all heading in the same direction." So he explains how he helps 40,000 employees put all their left feet down in front of their right at the same time, including saying 'No' to those who would try to hijack the strategic communication goals. "We need to move from 'message deliverer' to 'meaning maker'" If you're thinking that the easiest way to communicate with 'the troops' is via the intranet, you are in for a rude and powerful wake-up! I cannot recommend this 55 minute interview enough -- even listening to it again now I find myself getting buzzed all over again from the amount of passion and energy that Brad has; he's contagious! LISTEN NOW | DOWNLOAD |
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