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Performing & Directing -- Pt.3 Updated: 2009-10-26 19:47:33 Description: Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com)....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Performing & Directing -- Pt.2 Updated: 2009-10-21 19:56:39 Description: More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com)....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Performing & Directing -- Pt.1 Updated: 2009-10-14 14:58:16 Description: How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? And how can professionals on both sides of the studio glass communic...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What Listeners Hate Most About Radio Ads Updated: 2008-04-28 19:26:42 Description: We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (T...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How to Create Great Radio Commercials -- in Brief, Pt.2 Updated: 2005-10-01 19:26:48 Description: We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials....more... LISTEN NOW | VIEW CACHE | DOWNLOAD How to Create Great Radio Commercials -- in Brief, Pt.1 Updated: 2005-09-01 19:26:52 Description: Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Your Radio Campaign - Give It Time Updated: 2005-08-01 19:26:58 Description: Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Accuracy Matters Updated: 2005-07-01 19:27:03 Description: How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Are Your Ads Selling Your Competitors? Updated: 2005-06-01 19:27:06 Description: How to make sure your ads aren't helping your competition succeed....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Taking Care with Radio Commercials Updated: 2005-05-01 19:27:10 Description: Why radio commercials should be created with the same care as other marketing communications, like print ads....more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Long and Short of Radio Ads Updated: 2005-04-01 19:27:14 Description: When to use which length of radio commercial....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Sounds Amazing Updated: 2005-03-01 19:27:19 Description: The value of working with a great sound designer/recording engineer....more... LISTEN NOW | VIEW CACHE | DOWNLOAD What's the Big Idea(s)? Updated: 2005-02-01 19:27:22 Description: Big ideas shouldn't just be the creative ones....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Concepts to Shun Updated: 2005-01-21 19:27:26 Description: How to kill a campaign's effectiveness with cliched and cookie-cutter ideas....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Casting Coaches Updated: 2005-01-18 19:27:30 Description: How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods....more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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