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The Small Business Owners Manual Author read of his book, which now or will eventually include segments on: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. ? Weigh the pros and cons among 8 legal structures, from corporations to LLCs. ? Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. ? Develop a powerful business plan in half the time. ? Learn to sell products and services by considering 10 possible sales and distribution channels. ? Discover the latest trends to quickly and inexpensively set up a web-site and e-store. ? Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. ? Get a quick overview of the 14 top forms of business insurance including workers comp and medical. ? Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. ? Understand the legal side of hiring, firing, and managing employees and contractors. ? Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. ? Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. ? Lots more too!
Format : Business |
TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding Updated: 2007-03-31 06:03:01 Description: Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM Article Podcast: Accounting for Anxiety Updated: 2007-02-28 06:03:01 Description: Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss si...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams Updated: 2007-02-12 03:03:01 Description: Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viru...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business Updated: 2007-01-24 02:03:01 Description: Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertisin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 1 Part 1, Introduction Updated: 2007-01-07 04:03:01 Description: In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing Updated: 2006-12-26 20:57:01 Description: Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a)...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing Updated: 2006-12-18 00:05:55 Description: Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing Updated: 2006-12-04 00:05:42 Description: To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6 Updated: 2006-11-14 17:19:01 Description: Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6 Updated: 2006-11-03 19:33:01 Description: Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6 Updated: 2006-10-16 20:21:01 Description: Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6 Updated: 2006-10-05 04:51:01 Description: Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6 Updated: 2006-09-22 04:44:01 Description: Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6 Updated: 2006-09-11 18:18:01 Description: Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 3, Part 4, Sales and Selling: The Oxygen of Business Updated: 2006-08-30 18:18:01 Description: Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we di...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 3, Part 3, Sales and Selling: The Oxygen of Business Updated: 2006-08-14 19:00:01 Description: Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 3, Part 2, Sales and Selling: The Oxygen of Business Updated: 2006-08-07 20:00:01 Description: Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 3, Part 1, Sales and Selling: The Oxygen of Business Updated: 2006-07-27 00:05:01 Description: Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualif...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Radio Show - Business Diseases, Cure Them or Die, on VoiceAmericaRadio Updated: 2006-07-03 15:38:01 Description: In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decis...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing Updated: 2006-05-27 00:05:01 Description: Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and cond...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing Updated: 2006-05-20 20:03:01 Description: In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business fina...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 2 Part 4, Legal Forms of Business Ownership Updated: 2006-05-10 00:05:01 Description: We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax consi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 2 Part 3, Legal Forms of Business Ownership Updated: 2006-05-01 00:00:01 Description: We're in chapter 2 discussing the forms of business ownership and in this segment describe corporations ("C-Corp"), and Subchapter S Corps, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-ta...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 2 Part 2, Legal Forms of Business Ownership Updated: 2006-04-26 00:00:01 Description: We're in chapter 2 and discuss the different forms of business ownership including the Sole Proprietorship ("DBA"), General and Limited Partnerships, and Corporations. In the next section we review Sub S Corps, the Limited Liability Company ("LLC"),...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 2 Part 1, Developing Your Unique Selling Proposition (USP) and Business Plans Updated: 2006-04-24 00:00:01 Description: We begin chapter 2: Beginnings of Your Small Business, discussing the importance of a well thought out Unique Selling Proposition (USP) that explains to you - and the world - why anyone should purchase your products and services. Then we move onto b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising Updated: 2006-04-21 00:00:01 Description: We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement Ads Updated: 2006-04-18 00:00:01 Description: We're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement type advertisements")...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 2, Small Business Marketing Programs - Delivering your message via Direct Mail; Effective Press Releases and PR Updated: 2006-04-18 00:00:01 Description: We're in chapter 4: Marketing-Artillery for Sales, and discuss effective direct mail programs, press releases, and PR programs...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 3, Small Business Marketing Programs - Using Promotional Items, Print Advertising and Brochures Updated: 2006-04-18 00:00:01 Description: We're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as part of your small business marketing program....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 4, Small Business Marketing Programs - Delivering your message via printed newsletters, email marketing (aka spam), yellow pages ads, radio, television and CATV advertsing Updated: 2006-04-18 00:00:01 Description: We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spam) is often not effective, when to consider yellow-pages advertising, and how to consider and advertise through radio, tel...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Chapter 4 Part 5, Small Business Marketing Programs - Corporate Image, Trade Shows, Conventions, Co-op Advertising Programs, and Chamber of Commerce Updated: 2006-04-18 00:00:01 Description: We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad programs and how your business may team with a financial partner to reduce the cost of advertising campaigns, the pros an...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Latest In Starting A Successful E-Store: Joe Kennedy - Jason Steinl KYGT Radio Interview Updated: 2006-04-18 00:00:01 Description: Talk show host Jason Steinl leads Joe through a comprehensive hour long radio interview on the latest in starting and growing a successful e-store. Includes what to sell, what Internet services to use, what you need to know, estimated costs, and how...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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