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Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet Updated: 2012-02-03 15:00:00 Description: Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen...more... LISTEN NOW | VIEW CACHE | DOWNLOAD End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part II Updated: 2011-12-23 15:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Repo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part I Updated: 2011-12-16 15:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Repo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jeremy Kent Provides the European View on Media, Marketing and Branding Updated: 2011-12-09 15:00:00 Description: Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors Updated: 2011-12-02 15:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University o...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein Updated: 2011-11-25 15:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Art Consultant and Marketing Expert Katharine T. Carter Shares Wisdom and Advice on How to Succeed in the Complex World of Art Updated: 2011-11-11 15:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Katharine T. Carter, Art Consultant and Author, Accelerating on the Curves: The Artist's Roadmap to Success. One could aptly describe Katharine T. Carter as a “disarming dichotomy of Southe...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape Updated: 2011-11-04 14:00:00 Description: Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, bus...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Online Marketing to Boomers Isn’t Your Father's Marketing Strategy Updated: 2011-10-21 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" PART II Updated: 2011-10-14 14:00:00 Description: Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In Updated: 2011-10-07 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions Updated: 2011-09-23 16:00:00 Description: Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists”...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions Updated: 2011-09-23 14:30:00 Description: Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists”...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" Updated: 2011-09-16 19:00:00 Description: Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google Updated: 2011-09-16 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the auth...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Is Luxury Dead? Maybe Not According to Consultant Tim Arnold Updated: 2011-08-19 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regu...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Hollywood Reporter Senior Editor Alex Ben Block Comments on Summer Releases, Oscars, Emmy’s, and the State of the Home Entertainment Industry Updated: 2011-08-12 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Repo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself Updated: 2011-08-05 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World Updated: 2011-07-29 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to jo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy Updated: 2011-07-22 14:00:00 Description: Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For Updated: 2011-07-15 14:00:00 Description: Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helpe...more... LISTEN NOW | VIEW CACHE | DOWNLOAD rVue’s Strategist Jennifer Bolt Connects Advertisers with the Most Up-To-Date Usage of Digital Out of Home and Place-Based Media Updated: 2011-07-08 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Jennifer Bolt, Senior VP and Chief Strategy Officer of rVue, Inc. Jennifer brings 22 years of Media Strategy experience to the rVue team where she is responsible for accelerating integration with the ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy Updated: 2011-07-01 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundred...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Brand Union CEO Rob Scalea Delineates on the Consequences of a Sound Brand Strategy Updated: 2011-06-24 14:00:00 Description: Co-Hosts Ray Schilens and Brad Forsythe interview Robert Scalea, Chief Executive Officer of The Brand Union North America. The Brand Union is a part of WPP, where Rob spearheads innovative approaches to delivering effective brand management solutions...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood Updated: 2011-06-17 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business Scho...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble Updated: 2011-06-10 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke Updated: 2011-06-03 14:00:00 Description: Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. &nbs...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author David Aaker Explains How Companies Should Beat Competitors by Making Them Irrelevant Updated: 2011-05-27 14:00:00 Description: Co-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of "Brand Relevance." David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas Sch...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design Updated: 2011-05-20 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Hollywood Reporter Senior Editor Alex Ben Block Reports on Katie Couric’s Future, Changes at MTV, The Today Show, CBS This Morning, the Summer Movie Season and Mel Gibson’s New Movie Updated: 2011-05-13 14:00:00 Description: Co-host Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporte...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton Updated: 2011-05-06 14:00:00 Description: Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and mus...more... LISTEN NOW | VIEW CACHE | DOWNLOAD New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy Updated: 2011-04-29 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle Updated: 2011-04-22 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.tae...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Srini Dharmaji Discusses Why Mobile Is the Future For Connecting With Consumers Updated: 2011-04-15 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Srini Dharmaji, President and CEO of GoldSpot Media. Driven by his passion for disruptive technologies, Srini Dharmaji has been at the forefront of mobile voice, data and multimedia innovations for mo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement Updated: 2011-04-01 14:00:00 Description: Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Author Rafi Mohammed Says Don’t Discount the Relationship Between Price Strategy and Profits Updated: 2011-03-25 14:00:00 Description: Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit L...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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