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Corporate Reputation: Getting Sustainable Updated: 2007-06-17 02:02:16 Description: Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping the profits that Sav...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Corporate Reputation: Conversation with Jeffrey T. Resnick Updated: 2007-05-25 00:59:08 Description: Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups. Resnick warns executives that they are probably not doing enough to protect their ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversation with Pheedo's Bill Flitter Updated: 2007-05-24 23:53:49 Description: Bill Flitter is founder and vice president of marketing for Pheedo. Flitter’s company converts RSS feeds into “rich, dynamically updating advertising that engages your audience.” I spoke to Flitter about Pheedo and RSS feeds at Monday’s Click...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversation with Technorati's Peter Hirschberg Updated: 2007-05-24 21:27:24 Description: Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders in social media, including Peter Hirschberg, chairman and chief marketing officer for Technorati. Hirshberg discusses Sun M...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Using Technology for Crisis Communication Updated: 2007-05-09 12:37:54 Description: The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, president and CEO of PIER System, about VT’s emergency notification response. PIER is a web-based communication tool that...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Blog or Perish? Study Tells Business to Blog Updated: 2006-06-29 14:34:45 Description: Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success? The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new stu...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Click Z Online Video Advertising Forum: Len Ostroff Updated: 2006-06-22 12:13:09 Description: Thanks to the magic of green screen technology, Rovion is helping corporations, small businesses, political campaigns and others deliver their message through video. Rovion's video technique, called "In Person", makes an organization's spokesperson ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD ClickZ Online Video Advertising Forum: Adam Gerber Updated: 2006-06-21 16:13:40 Description: Adam Gerber, vice president of ad products and strategy for Brightcove, Inc., discusses the company's online video advertising services, especially their video syndication service. I especially like how Brightcove is helping Reuters syndicate their ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD ClickZ Online Video Advertising Forum: Pete Blackshaw Updated: 2006-06-20 06:10:00 Description: What constitutes “online buzz”? Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics, explains what is, and is not, “buzz”. Blackshaw was a speaker at the Click Z Online Advertising Forum, Friday, June 16 in New York....more... LISTEN NOW | VIEW CACHE | DOWNLOAD ClickZ Online Video Advertising Forum: Conversation with Dor Updated: 2006-06-19 15:00:00 Description: ClickZ's Online Video Advertising Forum last Friday looked at the growth of online video advertising and how it can be part of an interactive marketing and advertising strategy. I attended the program and spoke with four online video advertising lea...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Merck & Co. Discusses Its CSR Program Updated: 2006-06-16 06:00:00 Description: Despite many years of charitable contributions and philanthropic support, Merck & Co. historically did not publicize its corporate social responsibility record. The company’s commitment to CSR may be rooted in one of its earliest leaders, George ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Ethical Corporation Explores Communicating Corporate Values Updated: 2006-06-15 01:39:49 Description: Today I attended Ethical Corporation’s “How To Communicate Your Corporate Values to Consumers” conference in Philadelphia. The conference examines how companies are communicating their values and corporate social responsibility efforts to cons...more... LISTEN NOW | VIEW CACHE | DOWNLOAD News Release Search Engine Optimization Updated: 2006-06-09 17:21:00 Description: Today we spoke with Lee Odden, founder of Top Rank Online Marketing, about search engine optimization (SEO) for news releases. SEO can help boost the rank of your news releases among popular search engines and make sure your target audiences find yo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversations from Reputation Institute Conference, #4 Updated: 2006-06-01 13:49:10 Description: Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence o...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversations from Reputation Institute Conference, #3 Updated: 2006-05-31 07:00:00 Description: Eric S. Jackson is vice president of corporate communications for FedEx. Jackson discusses the importance FedEx places on corporate culture and the company's goal to create a "common culture", not a single culture. I invite you to listen to my inter...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversations from Reputation Institute Conference, #2 Updated: 2006-05-30 13:13:07 Description: Paulo Henrique Soares is general manager of corporate communications for Companhia Vale do Rio, a Brazilian global mining company. Soares discusses CVDR's robust employee communications program, including several interesting ways the company gets it...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Conversations from Reputation Institute Conference, #1 Updated: 2006-05-29 17:31:08 Description: The Reputation Institute held their 10th International Conference on Reputation, Image, Identity and Competitiveness in New York, May 25 to 28, 2006. This year’s conference focused on strategic alignment, “a key aspect of creating a strong reput...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Blogging for Politics and Business with Shel Israel Updated: 2006-05-24 17:57:06 Description: About an hour ago I spoke with Shel Israel, co-author of "Naked Conversations”. Shel’s book describes how blogs are changing the way businesses talk with customers. Shel and I discuss not only corporate blogging, but how political candidates and ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD An Interview with Steve Rubel Updated: 2006-03-12 01:00:57 Description: Novita Issue Communications interviews Steve Rubel, author of micropersuasion.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Voices from the NJCC Walk to Washington - Gov. Jim Florio Updated: 2006-02-04 15:24:41 Description: Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Voices from the NJCC Walk to Washington - Sen. Leonard Lance Updated: 2006-02-04 15:20:33 Description: Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Voices from the NJCC Walk to Washington - Pete Lillo Updated: 2006-02-04 15:17:43 Description: Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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