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Trafcom News 108: What’s your communication style? Updated: 2012-01-16 21:55:27 Description: In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News 107: Content curation Updated: 2011-11-30 18:45:15 Description: Why is content curation a hot topic, and why should you care? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News 106: Tips for storytelling within organizations Updated: 2011-08-31 19:35:30 Description: In this conversation with Barb Sawyers, we explore some of the ways in which organizations can use storytelling to engage employees and communicate important messages. A fellow member of IABC/Toronto, Barb is a writer and author of Write Like You......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 105: Why organizational storytelling matters Updated: 2011-07-11 20:51:46 Description: If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 104: Insights on storytelling with P.W. Fenton Updated: 2011-03-29 19:33:37 Description: I’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and vid...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 103: Social Marketing to the Business Customer Updated: 2011-03-02 18:30:57 Description: People in the business-to-business (B2B) world finally have a book about social media marketing just for them. In this 26-minute podcast, I interview Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer. My favo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 102: Your podcasting questions answered Updated: 2011-02-09 20:12:52 Description: I’ve been having fun answering questions about podcasting posed by students in my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In this 21-minute podcast, I answer some of those questions. Around...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How to be a terrific podcast guest Updated: 2011-01-06 21:38:08 Description: Happy New Year! I hope you had a wonderful holiday season. I did, until I came down with the flu. I’m grateful my voice is back; I’m sure my energy level can’t be too far behind. Many of you enoyed......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 100: Content Rules! Updated: 2010-11-23 21:43:13 Description: An interview with Ann Handley and CC Chapman Here's something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules. You can download the MP3 file......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 99: Write like you talk – only better Updated: 2010-10-26 14:28:06 Description: Do you struggle with writing? Do you find it hard to get your thoughts on paper? Or are your readers struggling with your writing? In either case, you’ll want to hear this conversation with Barb Sawyers of Sticky Communication, author......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 98: Turning experts into authors, with Sallie Goetsch Updated: 2010-10-04 19:01:21 Description: Have you ever thought of writing a non-fiction book? You’ve come to the right place. In this 24-minute podcast, you’ll meet The Author-izer, Sallie Goetsch, who helps turn experts into authors. Listen to Sallie’s wise advice about the value of....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 97: Professional Blogging for Dummies Updated: 2010-08-25 23:12:53 Description: In this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going. You can download the MP3 file for this podcast directly by clicking here,......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Trafcom News Podcast 96: LinkedIn tips from Chuck Hester Updated: 2010-07-09 16:45:40 Description: In this 17-minute podcast, LinkedIn maven Chuck Hester shares advice for making the most of LinkedIn as a business network. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or......more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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