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BrightonSEO Competition Announcement – Podcast Episode #156.5 Updated: 2012-02-13 14:05:50 Description: In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happe...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Social Media for Events – Podcast Episode #156 Updated: 2012-02-13 09:33:54 Description: In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media. They’re talking about the benefits of fou...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Beginner’s Guide to LinkedIn – Podcast Episode #155 Updated: 2012-01-31 09:57:13 Description: Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might v...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Beginners Guide to Facebook – Podcast Episode #154 Updated: 2012-01-24 11:00:49 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Beginners Guide to Twitter Marketing – Podcast Episode #153 Updated: 2012-01-17 10:30:30 Description: In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what ar...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Taking Over the World with International Digital Marketing – Podcast Episode #152 Updated: 2012-01-13 11:15:28 Description: In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions & Answers – Podcast Episode #151 Updated: 2012-01-03 10:45:42 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting betwee...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions & Answers – Podcast Episode #150 Updated: 2011-12-20 10:42:21 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their brandi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions & Answers – Podcast Episode 149 Updated: 2011-12-13 10:45:22 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own bra...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions and Answers – Podcast Episode 148 Updated: 2011-12-06 09:48:47 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constr...more... LISTEN NOW | VIEW CACHE | DOWNLOAD All Change at Google – Podcast Episode #147 Updated: 2011-11-29 10:30:29 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Jim Sterne – Podcast Episode #146 Updated: 2011-11-22 15:15:47 Description: In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Opti...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Jake Langwith – Podcast Episode #145 Updated: 2011-11-18 10:30:59 Description: In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Rory Sutherland – Podcast Episode #144 Updated: 2011-11-15 10:30:29 Description: In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland. Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Specta...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Dr. Karl Blanks – Podcast Episode #143 Updated: 2011-11-11 10:30:41 Description: As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this episode of the Internet Marketing Podcast, Kelvin will be interviewing Dr. Karl Blanks, one of the co-f...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Better Backlink Analysis – Podcast Episode #141 Updated: 2011-11-08 10:06:55 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis. While many think it’s as easy as determining who is linking to you, you can go much further by looking at a variety o...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Cognitive Biases – Podcast Episode 140 Updated: 2011-11-01 10:03:12 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your m...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Bryan Eiesenberg – Podcast Episode #142 Updated: 2011-10-28 09:04:44 Description: As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this ye...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Getting More Speaking Gigs – Podcast Episode 139 Updated: 2011-10-25 11:29:05 Description: As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the be...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Facebook’s New Features – Podcast Episode #138 Updated: 2011-10-18 09:02:44 Description: This week, Kelvin and Andy are discussing the latest News and Tools. They’re discussing the new Facebook updates including the addition of the ticker, what the introduction of the Kindle Fire will mean for Amazon and digital marketers, and a fe...more... LISTEN NOW | VIEW CACHE | DOWNLOAD James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137 Updated: 2011-10-11 10:49:26 Description: This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search M...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jonathan Stewart’s Panda Case Study – Podcast Episode #136 Updated: 2011-10-04 13:53:24 Description: In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Up...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Big Four: Future Trends in Search – Podcast Episode 135 Updated: 2011-09-27 09:15:39 Description: In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing. Although humans are not generally very good at predicting the future, Kelvin is talking through four major ways that the world of Search will like...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The Power of Spread Sheets – Podcast Episode #134 Updated: 2011-09-20 09:40:00 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets. There are lots of recent tools which will make keyword...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Premium Content Archive Access – Podcast Episode #133 Updated: 2011-09-13 13:35:31 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers. There are over 150 videos, ranging from ‘How-to’ to R...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Google+ Correlations – Podcast Episode #131 Updated: 2011-09-08 09:15:25 Description: In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook. Post from Apple Pie & Custard the blog from SiteVisibili...more... LISTEN NOW | VIEW CACHE | DOWNLOAD The False Consensus Effect – Podcast Episode #130 Updated: 2011-09-06 09:30:29 Description: In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions. PsyBlog Post from Apple Pie & Custard the blog from SiteVisibility a ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Edgerank- Podcast Episode #129 Updated: 2011-08-30 09:00:21 Description: In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and ti...more... LISTEN NOW | VIEW CACHE | DOWNLOAD BrightonSEO- Podcast Episode #132 Updated: 2011-08-26 09:15:38 Description: In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Ke...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions and Answers – Podcast Episode #128 Updated: 2011-08-25 09:23:02 Description: In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most benefic...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Link Building Tools – Podcast Episode #127 Updated: 2011-08-23 09:17:21 Description: This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment. Kelvin and Andy are going over the best ways to get statistics relevant to your campaigns; easy ways to find out ho...more... LISTEN NOW | VIEW CACHE | DOWNLOAD All About Google+ – Podcast Episode #126 Updated: 2011-08-16 09:24:07 Description: In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+. We’ve written about it on our blog, and there’s been a lot of buzz around it so the discussion this week is around how it will affect b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD An Interview with Daryl Willcox – Podcast Episode #125 Updated: 2011-08-09 09:13:43 Description: This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories. They’re talking about the fu...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions and Answers – Podcast Episode #124 Updated: 2011-08-02 15:45:12 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners. This week, they’re tackling questions about how to best use URLs to your advantage and avoid duplicate c...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Interview with Raven Tools – Podcast Episode #123 Updated: 2011-07-14 13:32:43 Description: In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation. In this interview, t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions & Answers Part Two – Podcast Episode #122 Updated: 2011-06-21 10:48:06 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the p...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions & Answers Part One – Podcast Episode #121 Updated: 2011-06-16 15:17:59 Description: This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for host...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Guy Cookson Discusses Respond: Podcast Episode #120 Updated: 2011-06-14 15:30:20 Description: In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online. The first banner at was used in 1994, and then had a 78% click through rate. In the years between then and now, the effectiveness ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD SEO For Classified Websites – Podcast Episode #119 Updated: 2011-05-10 09:00:16 Description: In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your ad...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Questions and Answers – Podcast Episode #118 Updated: 2011-05-05 09:00:02 Description: In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links. You can listen to the episode on the player b...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What do the new ASA CAP Guidelines Mean For You? – Podcast Episode #117 Updated: 2011-05-03 09:00:48 Description: One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, whic...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Things We Learned At BrightonSEO – Podcast Episode #116 Updated: 2011-04-28 09:00:27 Description: In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a fi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Facebook for Dummies with Paul Dunay – Podcast Episode #115 Updated: 2011-04-26 14:21:06 Description: In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies” for a discussion of the possible uses of the social media tool including the effects of the addition of the &...more... LISTEN NOW | VIEW CACHE | DOWNLOAD LinkedIn Networking with Jan Vermeiren – Podcast Episode #114 Updated: 2011-04-05 09:00:11 Description: In this episode of the Internet Marketing Podcast, we have Kelvin’s interview with LinkedIn marketing strategist Jan Vermeiren, who is the founder of the first LinkedIn certified training company in the world. Jan has also written two books abo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How to Use SlideShare: An Interview with Chris Lee – Podcast Episode #113 Updated: 2011-03-31 09:00:44 Description: In this episode Kelvin and his guest Chris Lee are taking you through all the ins and outs of SlideShare. You’ll hear them debate whether SlideShare is better for B2B or B2C, what the top five tips are, and how to use it as a tool for link buil...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Duct Tape Marketing Podcast with John Jantsch – Podcast Episode #112 Updated: 2011-03-29 09:00:25 Description: In this episode of the Internet Marketing Podcast, Kelvin shares his interview with John Jantsch. They’re talking about marketing tips for small and large businesses, the philosophy behind duct tape marketing, surveys, social media, and John...more... LISTEN NOW | VIEW CACHE | DOWNLOAD News and Tools Part Two – Podcast Episode #111 Updated: 2011-03-24 10:00:44 Description: In this episode, we’re finishing up with the latest News and Tools. Today’s topics are two Facebook updates including changes in the Like and Share options as well as their modifications to the Connect plug-in and Loopt, which is launchin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD News and Tools, Part One – Podcast Episode #110 Updated: 2011-03-22 10:00:18 Description: In this installment of the Internet Marketing Podcast, we have the first part of a two part installment of News and Tools. Kelvin and Andy are talking about Google Profile updates, useful SEO monitoring tools, and Instagram app. You can listen to the...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Giving it Away For Free with David Meerman Scott – Podcast Episode #109 Updated: 2011-03-17 10:00:59 Description: In this episode of the Podcast, we have Kelvin’s interview with David Meerman Scott. They talk about giving away Ebooks and White Papers for free, real time marketing, coming up with unique strategies, and increasing company value by paying clo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Google’s Panda (Farmer) Update – Podcast Episode #108 Updated: 2011-03-15 10:00:04 Description: In this episode of the Internet Marketing Podcast, we’re talking about the latest Google update, which is known as the Farmer update to those of us outside of Google thanks to Danny Sullivan of Search Engine Land. The folk at Google call it the...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Should I Bring My Site Live Before It’s Ready? – Podcast Episode #107 Updated: 2011-03-10 10:00:12 Description: In today’s podcast we finish up our question and answer session. We’re talking about bringing your site live before it’s ready and SEO for the first few months of a website; discussing article submission websites; and talking about ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Is Pagerank Still a Valid Measure of Success? – Podcast Episode #106 Updated: 2011-03-07 15:00:49 Description: Today’s episode is the first of two Question and Answer sessions. We’re answering questions about the value of pagerank; talking about whether results can be improved by the contents on the landing page; and what is the best way to go abo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Google & Bing’s Lovers Tiff – Podcast Episode #105 Updated: 2011-02-17 15:11:02 Description: In today’s episode we share some interesting news from the world of digital marketing including Google & Bings Lover’s Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO. You ca...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What’s a Mesh Business with Lisa Gansky – Podcast Episode #104 Updated: 2011-02-14 14:41:36 Description: There’s no avoiding it Lisa Gansky is someone who knows what she’s talking about when it comes to digital business. She was one of the team behind the first ever commercial businesses online. She set up and sold one of the most promising ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What We learn’t at the UTalkMarketing Digital Brand Summit – Podcast Episode #103 Updated: 2011-02-04 12:06:30 Description: Last year Graeme was lucky enough to attend the UTalk Marketing Summit, which was by all accounts an amazing event covering a huge varietyof topics. In this episode Graeme shares a few of those insights that will help you and your business. You can l...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Is Google Seeing Double? – Podcast Episode #102 Updated: 2011-02-01 13:11:17 Description: In a jam packed episode we answer a bunch of audience questions including the hugely common issue of duplication and the problems that causes in Google. You can listen to the episode on the player below, subscribe to the podcast feed or listen in on ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Kelvin’s Free Book On Link Building Is Here – Podcast Episode #101 Updated: 2011-01-21 19:48:20 Description: If you follow me on Twitter there’s a good chance you may well have seen me tweeting this week about my free ebook on link building titled ‘Becoming a Clockwork Pirate‘ It takes you through dozens of different practical ways to buil...more... LISTEN NOW | VIEW CACHE | DOWNLOAD We Reach a Podcasting Century! – Podcast Episode #100 Updated: 2011-01-18 10:35:02 Description: I can’t believe we’re here but this is episode 100 of Internet Marketing. And how are we going to celebrate our best bits. So sit back, relax and enjoy some of the high & low lights of a hundred episode of IMPC. You can listen to the ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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