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Daytripping: Getting the Most from Google Dayparts Updated: 2006-11-06 14:00:00 Description: Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign....more... LISTEN NOW | VIEW CACHE | DOWNLOAD SEO: What's the Word? Updated: 2006-10-16 14:00:00 Description: Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends....more... LISTEN NOW | VIEW CACHE | DOWNLOAD SEO: What's the Word? Updated: 2006-09-11 14:00:00 Description: By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Big Opportunities with Small Business Updated: 2006-08-11 14:00:00 Description: Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. 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LISTEN NOW | VIEW CACHE | DOWNLOAD Local TV Advertising: Super Bowl vs Super Bargain Updated: 2006-02-20 14:00:00 Description: At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Google Says 'No Thanks' to New Sites Updated: 2006-01-02 14:00:00 Description: Wine and cheese aren't the only things that get better with age. So do web sites, according to Google....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Who is Stealing Your Website Content? Updated: 2006-01-02 14:00:00 Description: The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still ...more... 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LISTEN NOW | VIEW CACHE | DOWNLOAD Pay Per Click: The More Keywords The Better Updated: 2005-10-10 14:00:00 Description: With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Can You Hear Me Now? I'm Podcasting Updated: 2005-09-07 14:00:00 Description: With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Who Can Deliver? Selecting the Right SEO Vendor Updated: 2005-09-05 14:00:00 Description: Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver....more... 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