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SUPER (Bowl) Beans Updated: 2012-02-05 19:45:26 Description: It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #159 - Madison, Mountain View and Mitch Joel Updated: 2012-02-05 19:34:27 Description: In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation da...more... LISTEN NOW | VIEW CACHE | DOWNLOAD It's Time to Evolve: Introducing Evol8tion and Startups for Brands Updated: 2012-01-24 03:11:00 Description: OK, so it only took me a year to finally announce what I've been up to, but trust me...it was worth the wait. It is with great excitement and anticipation that I can share my latest venture: it's called Evol8tion......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #158 - Chatting with Mitch Joel about Ideas, Time and Money Updated: 2011-12-12 13:20:06 Description: In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #157 - Chatting with Author Geoff Ramsey about Digital Impact Updated: 2011-11-21 22:22:20 Description: I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Bad Jobs Updated: 2011-11-01 20:27:16 Description: I just finished recording one of my monthly "debates" with my industry colleague and friend, Mitch Joel. I had two topics I wanted to discuss - the first of which was #occupywallstreet. We had a really terrific conversation around the......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications Updated: 2011-10-31 19:23:02 Description: In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Marketing over Juice Updated: 2011-10-24 21:13:19 Description: John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show".......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Discount Beans (Marketing Panel Podcast Discussion) Updated: 2011-09-06 18:47:14 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for.....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #155 - Location Based Marketing for Dummies with Authors Aaron Strout and Mike Schneider Updated: 2011-09-06 14:58:35 Description: Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #154 - All about size as Jaffe and Joel dish on social media experts, boutiques and behemoths Updated: 2011-08-14 14:50:18 Description: In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social Updated: 2011-07-05 13:28:20 Description: It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Earned Beans (Marketing Podcast Panel) Updated: 2011-06-28 15:04:50 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists George Parker, Griffin Farley and Jeff Cutler to discuss the following topics: The Cannes P.R. Controversy with an Ad Agency (vs P.R. firm) winning the grand......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #152 - Joel and Jaffe debate the life, death, afterlife and rebirth of the 30-second spot Updated: 2011-05-23 16:07:18 Description: Just in time for the Upfronts and perfectly timed with The Rapture, Mitch and I lock horns to debate the 30-second spot and all the sweeping generalizations surrounding its demise or resurrection. Listen to it LIVE (left click) or download......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Bubbles 'n Beans Updated: 2011-05-23 15:59:26 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Matt McDermott, Bill Green and Alan Wolk to discuss the following topics: The LinkedIn Bubble Netflix Traffix Brand Tagging on Facebook Shopping Smackdown: Tablets v...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Hulu Beans (Marketing Panel Podcast Discussion) Updated: 2011-04-18 13:22:42 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ty Montague, Natalie Zmuda and Gunther Sonnenfeld to discuss the following topics: Hulu's Crossroads Measuring Effectiveness of Out-of-Home Don-Google D.I.Y. Privacy...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #151 - Salem Baskin joins Joel and Jaffe as we debate the New C-Suite Updated: 2011-03-21 12:30:00 Description: In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Second Hand Beans (Marketing Panel Discussion) Updated: 2011-03-02 20:56:33 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics: Sears wants free ideas Buying blog buzz Managing your own media SABMiller gets....more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #150 - Monday Morning Super Bowl Ad Quarterback Updated: 2011-02-07 22:28:26 Description: Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot. In a well intentioned......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice Audio Podcast #149 - Jaffe and Joel debate the Digital Strategy Void Updated: 2011-02-07 20:05:19 Description: I was recently asked by a CMO to recommend an agency that was known for their digital strategy leadership. I was at a loss. So Mitch and I came together to discuss if this is in fac the case i.e.......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Jaffe Juice #148 - Chatting with Zuberance CEO Rob Fuggetta about Advocacy and Incentivization Updated: 2011-01-18 19:07:28 Description: I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization. He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Electric Boogaloo Beans (BeanCast Marketing Podcast Panel Discussion) Updated: 2011-01-10 14:00:00 Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Twist Image and 6 Pixels of Separation's Mitch Joel, BFG Communication's Sloane Kelley and Ad Age's Natalie Zmuda as we discuss a just-in-time-for-the-holidays Smorg...more... LISTEN NOW | VIEW CACHE | DOWNLOAD JJTV #130 - Why Facebook is worth $50 billion Updated: 2011-01-10 12:44:09 Description: Goldman Sachs just sent $500m Facebook's way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or......more... LISTEN NOW | VIEW CACHE | DOWNLOAD JJTV #131 - J&J nails Channel Planning Updated: 2011-01-10 12:27:16 Description: From the JJTV vaults...an episode on the rise and role of channels within a video environment. Johnson & Johnson did just that about 2 years ago when they created a health channel on YouTube that has over 2.5 million views......more... LISTEN NOW | VIEW CACHE | DOWNLOAD JJTV #129 - The Digital Chicken and the Social Egg Updated: 2011-01-04 21:10:53 Description: Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital? The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV. In......more... LISTEN NOW | VIEW CACHE | DOWNLOAD My Flip the Funnel Interview on For Immediate Release Updated: 2011-01-04 20:36:09 Description: Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days......more... LISTEN NOW | VIEW CACHE | DOWNLOAD JJTV #128 - Customer Consolidation Updated: 2010-12-27 17:00:00 Description: Just in time for the holidays (and the huge Storm in the North East), American Airlines announced they were pulling their fares and schedules from Orbitz. This isn't the first time we've seen this kind of tension with respect to......more... LISTEN NOW | VIEW CACHE | DOWNLOAD Happy Holidays! Updated: 2010-12-23 00:35:34 Description: In Jaffe Juice fashion, here's my wishes to you in the form of a JJTV message. For me personally, I turn the big 4-0 on Friday and so there's a lot to reflect on before I become truly angry, crabby......more... LISTEN NOW | VIEW CACHE | DOWNLOAD JJTV #127 - The Similarities between Sound and Technology Updated: 2010-12-20 17:00:49 Description: The only time you should ever be aware of the sound at a concert is when it sucks. Technology is no different. To illustrate my point, I use the "Four Seasons" in Atlanta as a great demonstration of paying attention......more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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