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Google Website Optimizer - 7 Powerful Tests Updated: 2007-11-16 23:54:49 Description: This week, the Google Website Optimizer team hosted a two-part webinar series on how to use their powerful — and free! — testing software. In addition to the popular A/B and multivariate tests, Google walked attendees through basic testing methods, then went on to some more advanced techniques. Here's the "Cliffs Notes" version, in case you couldn't make it: A/B Test — Allows you to test different versions of the same page. Let's say you want to test the homepage. To indicate which version of the homepage is performing better, a Goal Page is selected, e.g., an order confirmation "thank you" page. So, once a visitor comes to the test page — in this case, the homepage — they're presented with one version ('A') that you created to test against another version ('B') of your homepage. Google Website Optimizer will then record the visit as a success or failure by crediting either version 'A' or version 'B' — whichever one ultimately led them to the Goal Page. Once sufficient data is collected, a winning page variation will be selected. Multivariate Test — Very similar to the A/B test in that it allows you test different variations of the same page. The main difference is that in an A/B test, you're creating and uploading different files and they're presented as different URLs ("www.homepage.com/A; www.homepage.com/B"), so Google Website Optimizer splits the traffic to different version and tracks the performance of each. Mulitvariate tests allow you to select different sections on your page and create different versions for each section or content element. So, if you want to test different headlines while testing different "add to cart" buttons, a multivariate test can save time when coding. Google Website Optimizer will create different versions of the page, using every possible combination and variation for each page and content element you're testing. Continued.... LISTEN NOW | DOWNLOAD |
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