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NTC Online Preview: Jeff Regen on Multi-Channel Fundraising Updated: 2011-03-15 21:00:56 Description: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} For the last decade, as online fundraising has steadily increased its importance in the world of nonprofit fundraising, development departments has been a camp divided: the direct mail camp, and the online camp. Jeff Regen, of M+R Strategic Services, sees things a little differently. Integrated fundraising - when online and offline fundraising efforts are coordinated across mediums - can be much more effective than any single channel on its own. In fact, both response rates and donations amounts increase when your list gets a direct mail piece followed by an email: In this podcast, Jeff and I talk through the different types of multi-channel integration and how even small organizations can take advantage of these strategies to boost their returns. Want more from Jeff? Be sure to sign up for the Nonprofit Technology Conference Online, where you can get a live stream of Jeff's session, chat with sessions participants, and get your own questions answered. LISTEN NOW | DOWNLOAD |
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